World's first uses 100% of PET bottles collected at stores achieves complete recycling of PET bottles Premium Seven x 1 (Hajime) "1 (Hajime) Green Tea One Bottle a Day" released at Seven & i Group stores nationwide
[Company / organization] Seven & i Holdings Co., Ltd. Coca-Cola(Japan)Company, Limited
Coca-Cola(Japan)Company, Limited and Seven & i Holdings Co., Ltd. renewed their joint project product "1 (Hajime) Green Tea One Bottle a Day" (Food with Functional Claims), which has been a favorite since its launch in May 2017, using completely circular PET bottles (*1) recycled from collected PET bottles at Seven & i Group stores. Since Monday, June 10, 2019, the new product was rolled out sequentially at approximately 21,400 (as of the end of May 2019) Seven & i Group stores nationwide, such as Seven-Eleven, Ito-Yokado, York-Benimaru, York Mart, and Sogo & Seibu (*2).
This product uses 100% recycled PET resin made from PET bottles collected at Seven & i Group stores with the cooperation of our customers. This is the first time in the world (*3) that recycled PET bottles made 100% from PET bottles collected at the stores of a specific retail group are used as raw materials and sold again as products by the same retail group.
Both companies will continue to cooperate in the realization of a circular society through the development of environmentally friendly products and the establishment of recycling schemes.
*1 This indicates that only 100% of PET resin, which is recycled from used PET bottles collected at Seven & i Group stores, is used as the raw material for the PET bottles in this product.
*2 Not available at some stores.
*3 As of June 5, 2019. According to research by Coca-Cola Japan and Seven & i Holdings.
- Individual company
- Company in different category.
- Local government
- Currently under implementation (already in business)
- Case/initiative by multiple companies/ organisations