Circulation platform “De, owaresenai Project”

DENTSU INC. DENTSU PROMOTION PLUS INC. Lawson, Inc. Meiji Co., Ltd. Nakadai Holdings, Inc.

The aim of the project is to confirm and identify issues related to changes in student awareness and behaviour in collection and recycling, as well as the effects of sales promotions, by utilising the circular platform developed by the Dentsu Group for the social implementation of the circular economy.

Regarding the Use of Recycled Plastic

TOTO. LTD

As part of our initiative to promote the 3Rs (Reduce, Reuse, Recycle) in our products, we are actively utilizing recycled plastic. In Japan, we use over 100 tons of recycled plastic each month. The main application is in the tank part of toilets, where over 80% is comprised of recycled plastic. In addition, we are increasing the adoption of recycled plastic in other components such as washlets, system baths, and kitchens.

closed recycling system of label backing release liner" Resource Recycling Project"

Resource Recycling Project NEION Film Coatings Corp． TOYOBO CO., LTD. Shionogi Pharma Co., Ltd.

label backing release liner typically uses composite materials of paper and 　 resin, which　are generally difficult to recycle. As a result, they become a large amount of industrial waste and are incinerated. In this project, we replace these label backing release liner with release liner for recycling made from PET-based synthetic paper. After use, the release paper is collected as valuable materials and subjected to material recycling. By using the recycled material again as a raw material for release liner for recycling, we achieve Film-to-Film recycling. This will enable the social implementation of closed recycling system of label backing release liner.

Educative activities to promote closed-loop recycling of PET bottles in collaboration with companies and an industry association

Japan Soft Drink Association Japan Airport Terminal Co.,Ltd. Tokyo International Air Terminal Corporation

The collection of PET bottles can be broadly categorized into 'Households related route collection', where they are discharged from homes, and 'Business related route collection', where they are collected from offices, factories and next to vending machines. PET bottles collected from households are easily recycled by sorting them into three parts segregation recycling (caps, labels and bottles), while bottles collected by 'Business related route' are often contaminated with foreign particles and not sorted into three parts segregation.

Proof of Concept Promoting Reuse in Local Communities With Mercari, Yakult Sanyo, Akitakata City, and Miyoshi City

Mercari, Inc. Yakult Sanyo Inc. Akitakada City, Hiroshima Prefecture Miyoshi City, Hiroshima Prefecture

This is a collaborative project between Mercari, Inc., Yakult Sanyo Corporation, and Akitakata City and Miyoshi City of Hiroshima Prefecture. Together, we started a proof of concept where we collect usable items that people no longer need from Akitakata City and Miyoshi City and sell them on Mercari’s e-commerce platform Mercari Shops. So far, Mercari has partnered up with a total of 38 local governments across Japan (as of July 8, 2024) to sell their unwanted items on Mercari Shops.

Collaboration for Obsoleted Cosmetics into Building Materials

Tokyo Gas Real Estate Co., Ltd. NIHON L'ORÉAL K.K. Tokyo Gas Co.,Ltd.

Who's Involved & Their Roles: L'Oréal Japan will supply obsolete cosmetics. Tokyo Gas Real Estate will incorporate these materials into their building projects.

" Paper Cup to Paper Cup" - Recycling of beverage paper cups

Nippon Paper Industries Co., Ltd.

This is the first project in Japan to recycle used beverage paper cups back into beverage paper cups. In order to reduce waste and increase recycling of paper resources, three companies in the supply chain collaborated to endeavor the horizontal recycling from paper cups to paper cups.

PS Recycle Technology

Sulzer Japan Limited

For pyrolysis of polystyrene, which Sulzer perform with its technology partner VTT, combining the strength of Finland’s strongest research organization with Sulzer’s existing SuRe™ styrene technology. Testing different polystyrene wastes including contaminations of polyethylene and polypropylene has been shown to achieve a 64% yield for styrene monomer. The quality of the monomer is suited to the production of polystyrene in all qualities, including for food packaging applications.

Bio Fuel Technology License

Sulzer Japan Limited

Under the cooperation with BASF, our joint development target is to improve the existing MaxFlux and BioFlux technologies for plastic recycling and biofuels with leading catalyst and adsorbent technology in terms of yields and energy consumption, thereby lowering the carbon footprint of the technology and improving CAPEX and OPEX requirements.

Circular Polymer Technology

Sulzer Japan Limited

Sulzer is a key shareholder in Worn Again Technologies, a company dedicated to textile recycling. In 2022 we announced that the first pilot plant will be built in Winterthur, Switzerland, and that Sulzer has increased its share in Worn Again Technologies. Building on our experience in the process development and licensing of polylactic acid (PLA) polymers and co-polymers, Chemtech is creating a portfolio of process technologies for biobased polymers. In 2022, significant progress was made on establishing pilot plants to test different raw materials, such as lactic acid, and developing formulas to modify properties of PLA polymers. Sulzer’s unique ring-opening technology to produce biopolymers such as PLA is suited to producing other biopolymers and co-polymers. It has been our goal to have a pilot plant platform available to test different synthesis routes and formulas on different scales to accelerate process development – and this was implemented in Switzerland in 2022.

Promoting Reuse together with the DIY store, local government, and residents

ECOMMIT Co.,Ltd. Saitama City CAINZ CORPORATION

In order to promote the local recycling-oriented society, Saitama City has held a slogan, “We work together and participate to create a recycling-oriented city Saitama)'', while CAINZ held “Let's all DIY the lives of the town (Kumimachi Plan)''.

The Circular Economy Lease（CE Lease) provided by Fuyo Lease

Fuyo General Lease Co.,Ltd.

The Circular Economy Lease (CE Lease) is a lease that promotes the circular economy by setting a residual value and utilizing a clause that allows the property to be returned at the end of the lease. Fuyo Lease reliably reuses and recycles products that are returned with their use value maintained, thereby extending product life and improving resource recycling.