WATERSTAND Co., Ltd.
WATERSTAND Co., Ltd.
Basic values and policies of Water Stand Co., Ltd. for circular economy initiatives
Our users can drink water that tastes as good as bottled water through our "Water Stand" water server, which is directly
connected to the water supply, for a fixed rental fee. We take care of everything from installation to maintenance and
after-sales service during the rental period to ensure the safety and security of "Water Stand". Not only do customers
no longer have to invest in purchasing bottled water, but they also no longer have to spend the time and money that they
used to take for granted in order to drink pure water.
Our goal is not to improve one part of consumption process, such as "reducing waste”. Our goal is to review the entire
consumption process of producing, transporting, consuming, collecting, and recycling one-way plastic bottles, and to
work toward transforming the linear economy of making and throwing away plastic bottles into a circular (recycling)
Market opportunities in the recycling-oriented business and the strengths of Water Stand Co.
Approximately 25 billion bottles of bottled water are annually consumed in Japan. Consumers pay for bottled water
depending upon the number of bottles. The rental fee for the “Water Stand” is a fixed amount per month, and there are
many functional advantages.
Customers no longer need to request a bottle delivery, to wait for the bottle to be delivered, to set the heavy bottle
on the server, to keep the bottle in stock, and to dispose one-way bottles. Beyond these market potential of “Water
Stand”, we have sales offices all over Japan and have strong partnerships with users, local companies, and local
Setting of indicators and targets
In February 2020, Water Stand Co., Ltd. set a mission to reduce the number of disposable plastic bottles by 3 billion by
2030. In the past, our company was also involved in the bottled water server business, but in 2018, we shifted our core
business to the water server business directly connected to the water supply and changed our company name. The number of
disposable plastic bottles reduced and the amount of CO2 emissions curbed by the reduction are estimated based on the
number of “Water Stand” installed, and disclosed starting in 2020.
◇Water Stand ESG report
◇About the “bottle-free project” promoted with local governments and educational institutions