Japan Partnership for Circular Economy

Japan Partnership for Circular Economy

Suntory Holdings Limited

Suntory Holdings Limited
's cases

Basic values and policies for initiatives towards circular economy

As a multifaceted beverage and liquor company supported by the blessings of nature such as water and agricultural products, Suntory Group's mission is “To Create Harmony with People and Nature.” With the aim of contributing to the creation of a sustainable society where nourishing and enriching people’s lives and conserving the natural environment go hand in hand, and where people and nature have a positive impact on each other, we established our Sustainability Vision in 2019. We have selected seven themes for the Group to focus on, including water, CO2, and containers and packaging. With regard to containers and packaging, as a company that uses a large amount of plastic, we see the issue of environmental pollution caused by the inappropriate handling of used plastic as an urgent issue that we should take the lead in addressing. To this end, we formulated Suntory Group Plastic Policy in 2019 and aim to realize a recycling-oriented society based on four pillars: 1) Recycle & Renewable, 2) Reduce & Replacement, 3) Innovation, and 4) New Behavior.

Market opportunities and our strengths in circular business

There is a growing trend for consumers to use not only cost and quality, but also social and environmental considerations as selection criteria when purchasing products. In 2012, we became the first company in Japan's soft drink industry to introduce PET bottles made from 100% recycled materials. In 2018, Suntory led the way in horizontal recycling of PET bottles by developing the world's first Flake to Preform (F-to-P) direct recycling technology that reduces CO2 emissions more than conventional methods. We are also stepping up our efforts to recycle PET bottles by working with a number of stakeholders, including local governments and educational institutions.

Setting indices/targets

As a company that uses a large number of PET bottles in our products, we have set a goal of switching 100% of the materials used in all of our PET bottles globally to recycled or plant-based materials by 2030, with the aim of achieving zero use of virgin petroleum-based materials.

Implementation system

The Corporate Sustainability Department under the Corporate Sustainability Division formulates policies for the promotion of sustainability for the entire Group, and manages the progress. In particular, we consider PET bottles to be a management issue for the entire Group, and in 2018 we launched the Plastics Task Force, which transcends operating companies and divisions, to advance efforts in this area.

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