Kao Corporation

Making New Bottles from Used Bottles Collaboration by consumers, local governments, and companies

Unilever Japan Kao Corporation Veolia Japan Group The Procter&Gamble Company of Japan Limited Lion Corporation

In Japan, many used containers of personal and home care products are not being recycled into new containers.

Collection of refill packs and film-to-film recycling

Kao Corporation Lion Corporation Ito-Yokado Co., Ltd. Welcia Yakkyoku Co., Ltd. Hamakyorex Co., Ltd. The City of Kamakura

Kao developed a technology to recycle refill packs into refill packs, and launched film-to-film recycled products with Lion, a competitor in the same industry. Ito-Yokado and Welcia Yakkyoku set up collection boxes in their stores to collect refill packs and sold film-to-film recycled products. Hamakyorex established an efficient aggregation system using return delivery to Welcia Yakkyoku.