DENTSU INC.
DENTSU INC.
's cases
Basic values and policies for initiatives towards circular economy
Dentsu Group positions the circular economy as a critical management issue in its aim to realize a sustainable society. Under the management policy of "B2B2S (Business to Business to Society)," we strive to contribute to solving social issues through our business. Regarding the circular economy, we are promoting initiatives to balance environmental impact reduction and economic growth by encouraging efficient use of resources and waste reduction. We also aim to create new value towards building a circular society in collaboration with client companies and consumers.
Market opportunities and our strengths in circular business
Dentsu Inc. leverages its expertise in marketing and communication to identify unique market opportunities in circular business. Specifically, this includes developing effective communication strategies to encourage consumer behavior change and proposing circular business models that enhance corporate brand value. We also demonstrate our strength in building circular platforms that promote collaboration across different industries by utilizing our broad customer base. Through the use of digital technology and the provision of creative solutions, we contribute to creating new value in the circular economy.
Implementation system
To effectively promote sustainability initiatives, Dentsu Inc. established the Sustainability Consulting Office in 2023. We also collaborate with Dentsu Group companies both domestically and internationally, and have built collaborative structures with external experts and research institutions to incorporate the latest knowledge and technologies. Internally, we implement education and training programs on sustainability to raise awareness across the company and develop specialized human resources.