Circulation platform “De, owaresenai Project”

DENTSU INC. DENTSU PROMOTION PLUS INC. Lawson, Inc. Meiji Co., Ltd. Nakadai Holdings, Inc.

The aim of the project is to confirm and identify issues related to changes in student awareness and behaviour in collection and recycling, as well as the effects of sales promotions, by utilising the circular platform developed by the Dentsu Group for the social implementation of the circular economy.

Regarding the Use of Recycled Plastic

TOTO. LTD

As part of our initiative to promote the 3Rs (Reduce, Reuse, Recycle) in our products, we are actively utilizing recycled plastic. In Japan, we use over 100 tons of recycled plastic each month. The main application is in the tank part of toilets, where over 80% is comprised of recycled plastic. In addition, we are increasing the adoption of recycled plastic in other components such as washlets, system baths, and kitchens.

closed recycling system of label backing release liner" Resource Recycling Project"

Resource Recycling Project NEION Film Coatings Corp． TOYOBO CO., LTD. Shionogi Pharma Co., Ltd.

label backing release liner typically uses composite materials of paper and 　 resin, which　are generally difficult to recycle. As a result, they become a large amount of industrial waste and are incinerated. In this project, we replace these label backing release liner with release liner for recycling made from PET-based synthetic paper. After use, the release paper is collected as valuable materials and subjected to material recycling. By using the recycled material again as a raw material for release liner for recycling, we achieve Film-to-Film recycling. This will enable the social implementation of closed recycling system of label backing release liner.

Educative activities to promote closed-loop recycling of PET bottles in collaboration with companies and an industry association

Japan Soft Drink Association Japan Airport Terminal Co.,Ltd. Tokyo International Air Terminal Corporation

The collection of PET bottles can be broadly categorized into 'Households related route collection', where they are discharged from homes, and 'Business related route collection', where they are collected from offices, factories and next to vending machines. PET bottles collected from households are easily recycled by sorting them into three parts segregation recycling (caps, labels and bottles), while bottles collected by 'Business related route' are often contaminated with foreign particles and not sorted into three parts segregation.

Proof of Concept Promoting Reuse in Local Communities With Mercari, Yakult Sanyo, Akitakata City, and Miyoshi City

Mercari, Inc. Yakult Sanyo Inc. Akitakada City, Hiroshima Prefecture Miyoshi City, Hiroshima Prefecture

This is a collaborative project between Mercari, Inc., Yakult Sanyo Corporation, and Akitakata City and Miyoshi City of Hiroshima Prefecture. Together, we started a proof of concept where we collect usable items that people no longer need from Akitakata City and Miyoshi City and sell them on Mercari’s e-commerce platform Mercari Shops. So far, Mercari has partnered up with a total of 38 local governments across Japan (as of July 8, 2024) to sell their unwanted items on Mercari Shops.

Eliminate Polystyrene Foam Packaging for Large TVs Using enviromentally concious biodegradable biopolymer

Sony Group Corporation

Sony has been transitioning from plastic packaging to paper packaging for small products. For larger and heavier products like TVs, polystyrene foam has remained the primary cushioning material due to it robust resistance during transportation.