Circulation platform “De, owaresenai Project”

DENTSU INC. DENTSU PROMOTION PLUS INC. Lawson, Inc. Meiji Co., Ltd. Nakadai Holdings, Inc.

The aim of the project is to confirm and identify issues related to changes in student awareness and behaviour in collection and recycling, as well as the effects of sales promotions, by utilising the circular platform developed by the Dentsu Group for the social implementation of the circular economy.

Proof of Concept Promoting Reuse in Local Communities With Mercari, Yakult Sanyo, Akitakata City, and Miyoshi City

Mercari, Inc. Yakult Sanyo Inc. Akitakada City, Hiroshima Prefecture Miyoshi City, Hiroshima Prefecture

This is a collaborative project between Mercari, Inc., Yakult Sanyo Corporation, and Akitakata City and Miyoshi City of Hiroshima Prefecture. Together, we started a proof of concept where we collect usable items that people no longer need from Akitakata City and Miyoshi City and sell them on Mercari’s e-commerce platform Mercari Shops. So far, Mercari has partnered up with a total of 38 local governments across Japan (as of July 8, 2024) to sell their unwanted items on Mercari Shops.

PASSTO, an all-in-one service of collection, sorting, and redistribution of unnecessary items to realize a circular economy.

ECOMMIT Co.,Ltd.

We have been working on redistributing unnecessary items for over 15 years. However, the biggest challenge we face is the infrastructure for recycling does not exist close to consumers while the infrastructure for discarding items is close to our daily lives. In order to solve this problem, we have developed an original brand called “PASSTO” that handles collection, sorting, and redistribution of unnecessary items all at once.

Promoting Reuse together with the DIY store, local government, and residents

ECOMMIT Co.,Ltd. Saitama City CAINZ CORPORATION

In order to promote the local recycling-oriented society, Saitama City has held a slogan, “We work together and participate to create a recycling-oriented city Saitama)'', while CAINZ held “Let's all DIY the lives of the town (Kumimachi Plan)''.

Launched "Wear to Fashion" in collaboration with ITOCHU Corporation to realize a truly circular fashion future.

ECOMMIT Co.,Ltd. ITOCHU Corporation

As part of our efforts to address the issue of fashion loss (clothing disposal), we launched a service called “Wear to Fashion” in 2022 in collaboration with ITOCHU Textile Company, which provides RENU, a polyester made from recycled used fibers.

Recycling of used backing paper (release paper) for sticker and label products

Japan-Earth Conscious Labeling

The following members of the supply chain in this resource recycling project are the constituent members. (1) Companies using stickers and labels: Proper separation of release paper and proper shipping Intermediate treatment companies: Proper collection and transportation (3) Recyclers: Utilization of release paper as a resource (4) Base material manufacturing companies: Development and manufacture of base materials that are easy to recycle (5) Printing and processing companies: Adopt easy-to-recycle base materials, print, process, sell, and promote recycling.

Upcycling of waste plastic in collaboration with local government

S.lab Inc.

・Members/roles Kamakura City: Collection of used plastic resources from citizens Keio University: Overall project management and raw material development, printing operation and design for 3D printing S.lab Inc.: Joint development and providing pellet type 3D printing equipment ・Points of collaboration We aim to upcycle used plastic materials which is collected from local communities with a high added-value 3D printer. We make it easier to carry out these activities by collaborating with local government. There are also many private companies that cooperate and provide technical assistance in our activities.

Realization of a recycling-oriented society through solar power generation

Niimi Solar Company

Currently, various technologies are being used to recycle solar panels, but our "Solar Panel Pyrolysis Plant using Sakumoto’s Method" is the only technology in the world that can decompose organic matter without emitting carbon dioxide and extract high-purity materials from solar panels.

A service that realizes long-term use of network equipment "Network as a Service"

NetOneNEXT Co.,Ltd.

NetOneNEXT Co., Ltd. Incorporating the utilization of used ICT assets as a service component, we will support the proposal of new value and the construction of a sustainable social infrastructure.

Eco-products Database

Green Purchasing Network (GPN)

The Eco-products Database is the largest database that discloses environmental information about products and services along the Green Purchasing Guidelines.

Food Waste Recycling Solution

NTT BUSINESS SOLUTIONS Well Create Co., Ltd.

The Food Waste Recycling Solution is a solution service that contributes to the reduction of food loss and the promotion of food recycling. This service is provided nationwide by NTT BUSINESS SOLUTIONS (abbreviated as NTT-BS),

Initiatives to realize circular type society through automobile

Sompo Japan Insurance Inc. DeNA SOMPO Mobility akippa Inc.

We promote the following under the objective to reduce the amount of industrial waste when our automobile policy holders are in need of car repair due to accidents.