"WH-1000XM5" wireless noise-canceling headphones featuring recycled plastic and environmentally conscious packaging
[Company / organization] Sony Group Corporation
Description of technology and business model
We have developed a recycled plastic that has both a high recycled material ratio and high quality and have adopted this recycled plastic for the resin material used in several parts(*1) of the headphone body. The percentage of recycled material used in the recycled plastic varies depending on the color but is over approximately 85% for each color. We have also achieved zero plastic packaging (*2), the individual product cartons are made of “Original Blended Material,” a sustainable paper material made from bamboo, sugarcane fibers, and post-consumer recycled paper collected in the market.
*1 Recycled materials used for products are subject to change.
*2 Materials used for coating and adhesion are excluded.
- Electrical/Electronic Equipment
- Individual company
- Currently under implementation (already in business)
- Case/initiative by individual company