Sony Group Corporation
Sony Group Corporation
's cases
リサイクル技術開発・環境配慮設計によるマテリアルリサイクル率向上
Association for Electric Home Appliances Panasonic Corporation TOSHIBA CORPORATION Hitachi Global Life Solutions, Inc. Mitsubishi Electric Corporation SHARP CORPORATION Sony Corporation
A system for the collection and recycling by manufacturers(Panasonic, Toshiba, Hitachi GLS, Mitsubishi, Sharp, Sony, etc.) of four home appliances* handed over from retailers.
Introducing SORPLAS ™, Sony’s Original Flame-Retardant Recycled Plastic, to TV rear covers to reduce the use of virgin plastic by approximately 60%
Sony Group Corporation and group companies
Since 2010, Sony has been actively using SORPLAS™, a recycled plastic with a high rate of recycled content, in its design to reduce environmental impact.
Changing to paper cartons for Consumer Camera Accessories
Sony Group Corporation and group companies
Conventional packaging materials for consumer camera accessories used to be plastic such as blister packs to directly show the actual product so that the product characteristics could be easily understood.
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Reduction of plastic packaging of PlayStation®5
Sony Group Corporation and group companies
Compared to the PlayStation®4 and its peripherals, plastic trays were replaced with pulp cushions, plastic cable bands were replaced with paper ones, plastic bags that were used to hold accessories were eliminated to the extent possible, and plastic display windows in accessory packaging boxes were eliminated.
Drastic reduction of plastic packaging of headphones.
Sony Group Corporation and group companies
Existing headphone packaging used blister packaging to directly show the actual product, making it easier to convey the product nature.
Development of new markets that contribute to resource recycling by licensing Triporous™, a new material made from rice husks
Sony Group Corporation and group companies
Sony has independently developed Triporous, a plant-derived porous carbon material with excellent adsorption properties and has been offering it for licensing since 2019 after obtaining a wide range of patents from basic to applied.
“LinkBuds” truly wireless headphones with high recycled plastic content and environmentally conscious packaging
Sony Group Corporation
We have developed a high-quality recycled plastic with high recycled material ratio and have adopted this recycled plastic in several parts of the headphone body as well as for the charging case.
"WH-1000XM5" wireless noise-canceling headphones featuring recycled plastic and environmentally conscious packaging
Sony Group Corporation
We have developed a recycled plastic that has both a high recycled material ratio and high quality and have adopted this recycled plastic for the resin material used in several parts of the headphone body.
Full-frame mirrorless interchangeable lens camera "Alpha 7 IV“; maintains functionality while also being environmentally conscious and resource-saving through the use of recycled plastic for the camera body and reduction of plastic in packaging materials
Sony Group Corporation
We are committed to reducing environmental impact at all stages of the product lifecycle, including product development, supply chain, production, and packaging.
No Plastic in the individual packaging; "Xperia PRO-I", "Xperia 1 III" (SIM-free model)
Sony Group Corporation
Xperia has so far reduced the use of plastic in packaging, eliminating plastic components or replacing them with paper materials.
"HT-S400" soundbar using recycled plastic that pursues acoustic performance, flame retardance, and color stability.
Sony Group Corporation
Acoustic performance: We have been developing recycled plastics for many years to ensure that the acoustic performance quality of products made from recycled plastics meets Sony's high sound quality standards comparable to that of virgin plastics.
SORPLAS™, Sony's proprietary flame-retardant recycled plastic with up to 99% recycled material utilization rate
Sony Group Corporation
SORPLAS is the result of a project initiated at Sony Central R&D Laboratories in 1995, which embodies the company's strong desire “adding new value to waste.”
Basic company values and policies regarding circular economy initiatives
Sony recognizes the importance of preserving the natural environment that sustains all life on the earth for future generations and thereby ensuring that all humanity can attain a healthy and enriched life. In order to realize such sustainable society, Sony established Global Environmental Plan, “Road to Zero” to achieve a zero environmental footprint throughout the lifecycle of our products and business activities.
Regarding resources, in order to minimize resource inputs for our business activities, Sony identifies “Key Resources” and strives to achieve zero usage of those virgin materials. Sony also maximizes our effort for take back and recycling products from markets.
Market opportunities and strengths of the company in circular business
The international society requires thorough resource recycling and minimization of final waste in order to sustainably use finite resources and reduce the environmental impact of waste.
Sony will address the growing market for products in which the use of recycled materials and renewable resources is highly valued by expanding the use of SORPLAS™, Sony’s Original Flame-Retardant Recycled Plastic in its products, reducing the use of plastic packaging, and eliminate all plastic packaging of small products. In addition, by licensing TriporousTM, a porous carbon materialdeveloped by Sony that uses rice husks as a raw material, Sony aims to develop a new market that contributes to resource recycling.
Setting indicators and targets
Sony aims to bring its environmental footprint to zero by 2050 and works to achieve incremental mid-term environmental targets toward this end. From fiscal year 2021, Sony is working to achieve the following targets for products/services related to the circular economy, which are set out in the Green Management 2025 Sony Group's environmental mid-term targets.
Implementing structure
Sony has built and is continually improving its globally integrated environmental management system with the aim of realizing the Sony Group Environmental Vision, achieving the environmental mid-term targets, and complying fully with legal requirements, regulatory demands, and internal policies adopted by the Group.
In order to promote a wide range of measures, such as manufacturing and sales of environmentally conscious products, recycling of its products and environmental management at its sites, Sony has a dedicated headquarters that oversees environmental management for the entire Group based on the Sony Group Environmental Vision. It sets goals and rules, monitors performance and conducting internal communications. The environmental headquarters is overseen by senior management, and a Sony Corporation
corporate executive officer assumes ultimate responsibility. The president of Sony Corporation and other executives share information on environmental issues of importance to the Sony Group, discuss them and make decision in regularly-held executive meetings.
Reference URL
https://www.sony.co.uk/electronics/eco/sustainable-development